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Originally known as Urchin this analytics program was purchased by Google in November 2005.
Since then, Google has provided this reporting service free of charge for sites large and small.
When registering you are prompted to enter your website address along with an account name
and your time zone. Then you provide your contact information for the account and agree
to the terms and conditions.
You are then provided a JavaScript code snippet to insert within your web pages.
You may verify that your tracking code is installed correctly by using their "Check Status" function.
Reports are compiled over time and may be viewed based on different roles including Executive, Marketer & Webmaster.
For example,
within the marketer's or executive's report, select "Site Overlay" to view the popularity of links within your web pages.
You may set up custom filters for your account to exclude certain visitors or traffic.
Select here
to learn more about using filters.
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