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New Product Introduction
At the start of every product cycle you will need to complete the attached New Product Introduction sheet. By filling this out you will give everyone on the project a solid understanding of what the new product is and how to communicate this new information to the client.

Free Sample Template
Format: Word PDF
# of Pages: 1
Printable: Yes

New Product Introduction TemplateForm 3031
Format: Word PDF
Category: Business, Promotion
Type: Form

New Product Introduction

Three Phases of a New Product Launch:

Launch Planning

Determination of the correct product position, volume forecast, and distribution channels

Launch Execution

Introduction of the product to the market, sales force and channel partner training

Launch Monitoring

Evaluation of the product, product feedback from customers and sales teams

This toolkit will help you structure your new product launch strategy around activities that are specific to your planning, executing and monitoring your new products introduction. The toolkit will show you how to a new product for commercial success by giving support to all the various elements of a successful launch.

Phase #1) New Product Launch Planning

Step

Analysis of Product Positioning

Analysis of Volume Projection

Distribution Analysis

Budget Analysis

Phase #2) New Product Launch Execution

Phase #3) New Product Launch Monitoring

Step

Internal Evaluation

External Evaluation

Tool: The Sales and Marketing Performance Dashboard.

Metric Captured

Target

Performance

Trend

Action Items

Total Sales Year over Year

New Product Sales as % of Total Sales

Average Margin

Market Share

Excess or Shortage of New Product

Number of Sales Representatives

Avg. Length of Sales Cycle